It’s not what you think. Well, it’s a little bit what you think. For months now, I have been captivated by the “boost” feature on my Easily Crestfallen Facebook page. My page is nothing to brag about, just a little bit over 100 followers. Sometimes I go weeks without posting on it or I’ll post an old picture of Joan Rivers or Meryl Streep and Facebook will tell me, “6 people saw your post.” wow.
But every time I am on my Easily Crestfallen Facebook page, below everything I’ve shared, there is a little button that says, “Boost Post.” And you click it and it tells you how much more exposure you’ll get if you pay Facebook money and they share you with people who probably don’t even want to see your blog or whatever it is you’re promoting, anyway.
I’ve wrestled with this for a while. Do I want more followers, more exposure? Yes, of course. I also know how annoyed I get when another ad for Dollar Shave Club comes up.
But last night, I succumbed. I spent $5 promoting two of my most recent blogs, each. $10, total. It’s my understanding that this $10 will promote these two posts for 24 hours, it’s been about 11 hours at the time of this writing. And yes, I see a small uptick on my blog’s Facebook page as well as the blog’s actual statistics counter. “Sandra” is currently my 18th most popular post, and to think just 11 hours ago, it was merely my 24th most popular. Sadly, even with the boost investment of $5, that I could have spent on a frappuccino at Starbucks or a happy hour mai-tai from Damon’s, “I Cain’t Go Back to Buffalo, I Cain’t!” is only ranked 47th. That’s what high stake risk is all about, I suppose.
But this morning, I will be honest, I had a little buyer’s remorse, and yes, I did feel a little dirty. And I felt bad for “God’s Pen”, which had been enjoying it’s reign as 18th most popular blog post and found its way there on its own merit. No boosts for “God’s Pen”, thank you very much. And by the way, “God’s Pen” is one of my personal favorites.
Oh don’t worry, I won’t beat myself up too much about that lost $10. Although, if I had a time machine, that $10 might have been enough to buy me a house or trip to Paris or a fur coat, not that I wear fur. But in time machine-less 2014, $10 doesn’t go far. Which I’ve proven.
And no, there is no real reason why I made Joan Rivers the featured image of this particular post, except that she is still all I can think about and I really don’t think enough people saw the picture when I posted it on Facebook the first time!